Google Introduces an Awesome Phone Call Tracking Tool

August 22, 2014
Mike Dolpies

The Google Phone Call Tracking tool is going to be awesome!
It is about time.

Google has launched an easier and better way to track phone calls.

Up until now… Google always had some amazing tools for tracking “conversion” of leads.

Those guys and girls that fill out web-forms to request more info, book online, do a trial or request a quote.

It was simple… you would just place the “success code” on the “success page” (the success page is the page the prospect is sent to after they fill in the form). This tracking will show you the flow from start to finish…

The keyword/phrase searched.

The ad – the landing page, everything.

And most importantly… the “Cost Per Lead.”

But… and… this was frustrating for us…

Most of our clients still get a good majority of the leads/business by making the phone ring.

So until now… there were only a few ways to track the calls.

And you’d end up having to get lucky.

Well – aiming just for luck is not a good idea.

So now… Google will allow us to place a snippet of code on landing pages.

This code will generate dynamic phone numbers that are unique to the online marketing campaign.

Now… the call itself will be measure against conversion much easier.

We’ll keep you posted as we test this for our clients.

About the author

Mike Dolpies Mike Dolpies (aka Mike D.) owns “Ocean View Publishing, LLC” - a diverse media/Internet Marketing and Consulting Company. He started his first business when he was just 18 years old. By the time he was 23 that business had generated well over a Million Dollars in sales and was consistently in the top 20% of its industry. He's the Author of 6 different books. His first book, “Motion Before Motivation, The Success Secret That Never Fails,” became a bestseller on He's been a guest on the Fox Morning News several times and has been written about in many newspapers. His work has also appeared on and Fox

Related Posts