Why now is the time to get into Facebook Ads
Wall Street will be watching as Facebook reports earnings.
Many will most likely get “scared” and a few will see the long-term potential.
As a small business and not a Facebook share-holder your focus should be the
Now really is the time to get into Facebook Ads.
Let’s take a look…
Mobile: Sure, it’s tough for Facebook to show ads on mobile and users will be turned off by too many.
There is a shift to more mobile users. Whether that shift totally consumes the desktop is yet to come true and frankly, hard to predict.
Safer to assume that Facebook usage will increase overall because of easy mobile access.
That’s one good reason to jump into ads now. The better job you can do at increasing page likes the better chance at marketing to those page likes directly in the mobile news-feed.
Search: Facebook is slowly jumping into the search world by offering advertisers a “paid search option.” Why not experiment?
Scale: Long-term Facebook Ads has the potential to totally takeover the web by developing an ad network just like “Google Adsense.”
While social media users might be shifty and suffer from “Shiny Object Syndrome” Facebook and Facebook Advertising have a permanent spot.